Spectra Receives Top Marketing Honors for New Website

Spectra Credit Union recently received top honors at the MD|DC Credit Union Association’s 2022 Marketing Trailblazer Awards, winning the prestigious Christine DeWitt Memorial Award for Excellence in Marketing. 

The Marketing Trailblazer Awards are presented annually and recognize outstanding marketing and communications achievements in a variety of categories by credit union asset size.

Spectra was recognized for its redesigned website that launched alongside a recent rebrand. The new website showcases the new brand identity as well as the credit union’s community involvement, DEI initiatives, and credit union culture. This website speaks directly to the diverse and underbanked people in the community to say “YOU ARE WELCOME” at Spectra.

“Congratulations to all of the winners,” said John Bratsakis, MD|DC Credit Union Association President and CEO. “The MD|DC Credit Union Association is proud to recognize and honor their outstanding achievements. The campaigns were very impressive, as they were well-executed, inventive and demonstrated a high level of creative effort.”

Spectra CEO Kristin Shultz said, “We are so honored to receive this recognition for our new website. It was truly a labor of love and reflects our commitment to inclusivity - to people from all walks of life and with all kinds of banking needs.”

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View all the winners of the 2022 Marketing Trailblazer Awards here. 

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